For over 15 years, Bruce was Chief Financial Officer for high technology companies, including Avanex Corporation (AVNX), WaveSplitter Technologies, Walker Interactive Systems Inc. (WALK), Reel.com (now part of Hollywood Video) and VMX, Inc. (originally VMXI, now part of Avaya). Previously, he was Chief Operating Officer for a large telecommunications distributor.

In early 2004, Bruce started Financial Executive Solutions™ through which he provides financial and business consulting services. His clients include a combination of private, venture-funded and small cap public high technology companies.

Bruce’s senior management experience includes start up and later stage private companies as well as small cap public companies. He has worked in both high growth and turnaround environments. His management responsibilities as CFO have spanned finance, accounting, legal, business planning, investor relations, corporate governance, IT, risk management, human resources and facilities. He has helped to raise in excess of $100 million in private equity capital and has been through the IPO process. Bruce has negotiated and closed many M&A transactions, both as a buyer and a seller, as well as countless other complex commercial transactions. As Chief Financial Officer, Bruce has been an integral part of several senior management teams and has worked extensively with company boards of directors, investment bankers, venture capitalists, commercial bankers, big four accountants and senior legal counsel for his companies.

Bruce earned his undergraduate degree at the University of Washington. He also has an MBA degree from the Haas School of Business (UC Berkeley), a JD degree from Boalt Law School (UC Berkeley) and is a member of the California Bar. Bruce is a member of the Board of Directors of Echopass Corporation.