About Us

Innovative "training" solutions for sales, marketing and customer-facing organizations for more than 20 years

The professionals at License to Practice Sales (LTP Sales) have delivered innovative training solutions to sales, marketing and customer-facing organizations for more than twenty years.

In 2007 we saw the “handwriting on the wall” that told us classroom training for sales professionals was becoming a luxury that most organizations could not afford. It is then that we decided to create an innovative approach that was not only more cost effective than sales training but also solved the age-old problem of adoption of new skills.

Today's LTP Sales Enablement Videos deliver the business sale to you in short, concise videos with demonstrations by the Pros on how best to engage and influence your customers.

What makes us different

The unique combination of our talent

LTP Sales combines sales experts that have been top sales performers their entire career with senior executives that have been the buyers of complex business solutions for over 20 years, to deliver a unique perspective of the business sale. We then took that perspective and worked with our video design and edit professionals to deliver a revolutionary video solution for sales professionals and sales leaders who are interested in improving their performance or the performance of their team.

Our understanding of sales professionals time constraints and needs

We did not simply decide to put our sales content into a video format and deliver it to you. We did extensive research to discover that sales professionals are looking for a flexible viewing experience where they can invest, 1 minute, 5 minutes, or 20 minutes to find exactly what they are looking for in the right depth.

We enable our customers to learn the way they've learned
their entire lives

By watching someone more experienced than them do it first. Our videos are not training lectures, they are a “behind the scenes” look at how your customers make their buying decisions and demonstrations by the Pros on how to influence those decisions and close bigger deals faster.

The LTP Sales Difference

Video Sales Enablement

vs.

Sales Training

Just-in-time vs. Just once
Repetition = Adoption vs. Easily forgotten
Lasting impact vs. Uncertain impact